Share Collage: Tech, Trends & Opinions

Issue #56  |  September 2016  |  Bespoke News: FL Sunshine Conference

As travelers, technologists, and trend watchers, our team spots interesting stuff inside the studio and around the world. Here's our curated list this week.

Why the Last Decade of Marketing Wisdom Doesn’t Matter

Bespoke Founder Leighton Collis addresses hotel marketing in the robot world at the Florida Sunshine Conference on October 6 in West Palm Beach.
NFL

Instagram effect: luxury & fashion brands

By LC: Instagram is so beloved by fashion-minded women that luxury brands are releasing new season’s line up via Instagram. A nice summary of The Instagram Effect on Glossy, mentioned by one of my favorite luxury brand thought-leaders, Ana Andjelic of Havas Lux Hub. More ➜
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Julia Child is smiling: ideas for food tourism and small properties

By Chumley: Bespoke helps small properties source interesting events and activities to lure the foodie traveler. In that quest, we stumbled upon an interesting one: a butchering workshop with the beloved Mosner Family brands. More ➜
Hilton Hotel

In the Mind of 74 million Millennials

By Brittany: For those forever tuning into the Millennials mindset, this wedding and event planning firm will inspire and entice. The portfolio in particular is well done. And there's only 75 million Millennials to marry... More ➜
Tic Tac Candy

Will YouTube's young male demo adopt another social platform?

By Malin: YouTube launched Community, a mash up of social-platform-meets-Wiki-moderation-meets-blogging. "Hero" volunteers flag inappropriate content, add commentary, captions and subtitles, and answer questions on the YouTube Help forum, among other things. More ➜
Old Hotel Sign

Hillary vs Donald vs KFC: new Facebook Chat poll and pay

By Nirmal: Chat Poll queries a group for instant answers. So use polls to plan where to go for dinner or where to travel for a girls weekend. Payment enables friend-to-friend payment via chat. Facebook hopes this will pull payments away from siloed apps like Venmo, PayPal, and Square Cash..
More ➜
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Differentiate with drama: shaming the generic hotels brands

By Hayden: The Sun-Times Media Group produced this roundup of hotels with interesting historical draws for travelers. Dialing up the history of both spaces and proprietors helps position boutique properties in their competitive markets—and earn media attention. More ➜